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Show Up For
Dig In Day

What Is
Dig In Day?

Dig In Day is our national holiday to encourage all foodies, including your future customers, to Dine Black. We use our resources and community to drive traffic to your doorsteps. It’s not a moment - it’s a movement.

Are You Ready
To Dig In?

Mark Your Calendars
For August 19

This year for Dig In Day, we’re shining a light on the spectrum of Black cuisine across the nation. Stay tuned for more information on how you can get involved.

The dig in day
impact

Dig in Day is an opportunity to celebrate your best dishes with your community. Restaurants that have participated in this national food holiday have witnessed increased foot traffic and online engagement with their fans. Participating restaurants have later partnered with PepsiCo to add our beverage products to their dining experience for maximum enjoyment.

1000+

Restaurants Impacted

2B

Foodies Reached

35

Corporate Partners

Get Your Fans In The Door

Want to celebrate with your community? We’ve designed some tools to help drive traffic to your doorsteps on this special holiday.

Download Tools

Take a glimpse at previous Years’ dig in day programming

After having the chance to learn about PepsiCo's intentional efforts to advance Black-owned businesses, we did not hesitate to be a part of Dig in Day. On Dig In Day, we filled our restaurants and sparked increased engagement through digital media.

Roots Southern Table
Farmers Branch, TX

I was honored that Pepsi wanted my restaurant to be part of Dig In Day. From the time we opened the doors to the time we closed, customers were pouring in.

Wayne's Waffle House
Center Line, MI