our mission is to give black-owned restaurants the resources they they need to get up and running —
and thrive
We created Pepsi Dig In to change the restaurant industry. Along with the normal challenges of being a business owner, Black restaurateurs face obstacles that make it difficult create a business and have it thrive.
Our mission is to give Black-owned restaurants the resources they need to build and grow. We provide support to overcome foundational challenges, resources for digital optimization and programs to raise the visibility of Black-owned restaurants.
The Pepsi Dig In
Impact
$2M
In Grants to 200 Black-Owned Businesses
500
Restaurant Optimizations
7B
Foodies Engaged
Our Journey To
Racial Equality
The Pepsi Dig In
Mission
- Provide access for the community
- Develop growth opportunity for Black-owned restaurateurs
- Raise visibility for the restaurant industry
Restaurant Resources
We create the tools for you to succeed so you can focus on the day-to-day growth of your operation.
Learn More
Success Stories
Impact is How We Measure Success
Our impact goes beyond dollar sales. Restaurateurs who have participated in our programs walk away with invaluable information to scale their businesses.
Read About Our Impact
