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our mission is to give black-owned restaurants the resources they they need to get up and running —

and thrive

We created Pepsi Dig In to change the restaurant industry. Along with the normal challenges of being a business owner, Black restaurateurs face obstacles that make it difficult create a business and have it thrive.

Our mission is to give Black-owned restaurants the resources they need to build and grow. We provide support to overcome foundational challenges, resources for digital optimization and programs to raise the visibility of Black-owned restaurants.

The Pepsi Dig In


In Grants to 200 Black-Owned Businesses


Restaurant Optimizations


Foodies Engaged

Our Journey To
Racial Equality

The Pepsi Dig In

  • Provide access for the community
  • Develop growth opportunity for Black-owned restaurateurs
  • Raise visibility for the restaurant industry

Restaurant Resources

We create the tools for you to succeed so you can focus on the day-to-day growth of your operation.

Learn More

Success Stories

Impact is How We Measure Success

Our impact goes beyond dollar sales. Restaurateurs who have participated in our programs walk away with invaluable information to scale their businesses.

Read About Our Impact

Partner Recognition

Platform - The James Beard Foundation
Figure 8
Pepsico Foundation
Good To Go - The James Beard Foundation
Black and Mobile
Latest News

let’s get started and Dig in