We created Pepsi Dig In to change the restaurant industry. Along with the normal challenges of being a business owner, Black restaurateurs face obstacles that make it difficult to create a business and have it thrive.
Our mission is to give Black-owned restaurants the resources they need to build and grow. We provide support to overcome foundational challenges, resources for digital optimization and programs to raise the visibility of Black-owned restaurants.
$3M
In Grants to 300 Black-Owned Businesses
700
Restaurant Optimizations
17B
Foodies Engaged
- Provide access for the community
- Develop growth opportunity for Black-owned restaurateurs
- Raise visibility for the restaurant industry
We create the tools for you to succeed so you can focus on the day-to-day growth of your operation.
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Impact is How We Measure Success
Our impact goes beyond dollar sales. Restaurateurs who have participated in our programs walk away with invaluable information to scale their businesses.
Read About Our Impact
