hero banner image of restaurateurs serving various foods
mobile hero banner image of restaurateurs serving various foods
Dig in to support black-owned restaurants

what is dig in?

Black restaurateurs don't just need a seat at the table. They need access and opportunity.

PepsiCo committed $50 million over five years to help set Black restaurateurs up for success. That’s why we created Pepsi Dig In to support Black-owned restaurants and the people behind them.

We’ll advise on how to access capital, how to set up a successful delivery operation, how to use marketing tools to make their presence known, and more.

here’s how

Spreading the word

Spreading the word

More ways to Grow

More ways to Grow

Mentorship & Training

mentorship & Training

Buy Black Build Black

Here’s how you can dig in

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We hope to drive at least $100 million in sales for Black-owned restaurants over the next five years. We’ve partnered with MyBlackReceipt to help us track our progress.

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$309.3K
AS OF 07/29/2021

 

Black and Mobile is ready to serve.
A family enjoys their dinner together.
The Delivery man on the bike is on his way.
Do Good Good Food

Spreading the word

Whetting your APPetite

Some of the best Black-owned restaurants are not always located in high-traffic areas and don’t have the marketing tools to drum up business. We’re collaborating with some pretty awesome apps to give Black-owned restaurants the visibility they need to get more customers in the door.

We’ve teamed up with EatOkra, your local guide to Black-owned restaurants, to help grow their database. Use this app to search for neighborhood staples or the hottest new restaurant on the block.

EatOkra Application Landing Page on Phone.

We've partnered with Black & Mobile to improve their app experience and scale nationally. Get your eats delivered. Starting now.

Black and Mobile Application Landing Page on Phone.
New Paths new successes

More ways to Grow

Setting Black restaurateurs up for success

On top of the challenges that come with starting a new restaurant, Black restaurateurs also face unconscious bias. This makes online visibility especially critical to their success. By providing Black restaurant owners digital marketing and delivery support, we’re guiding their growth in and out of the restaurant.

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Black restaurants deliver

Black Restaurants Deliver is an 8-week consultation to level up your digital and delivery presence.

apply today

More Training More Growth
Three Restauranteurs
More Training More Growth

Mentorship and Training

All paths weren’t created equal

According to the Federal Reserve, Black-owned businesses have the hardest time getting loans. That’s why Dig In is creating more paths for them to not only exist but to thrive, with mentorship, training and business support.

Black Restaurant Accelerator, PepsiCo Foundation, National Urban League

The Black Restaurant Accelerator

In partnership with the National Urban League, the PepsiCo Foundation created the Black Restaurant Accelerator. Over the next five years, $10 million from the Foundation will go to the development and growth of 500 Black-owned restaurants.

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Logos for MFHA, Pepsico Foodservice, 4th mvmt.

The Pathways to Black Franchise Ownership

The Pathways to Black Franchise Ownership program provides opportunities for leadership development and business ownership for Black people in the restaurant industry. As the founding sponsor, Pepsi has committed $2.5 million over the next five years, with the goal of assisting 100 Black-owned franchise businesses by 2022. Our partners include the Multicultural Foodservice & Hospitality Alliance (MFHA) and 4thMVMT.

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