what is dig in?
Black restaurateurs don't just need a seat at the table. They need access and opportunity.
PepsiCo committed $50 million over five years to help set Black restaurateurs up for success. That’s why we created Pepsi Dig In to support Black-owned restaurants and the people behind them.
We’ll advise on how to access capital, how to set up a successful delivery operation, how to use marketing tools to make their presence known, and more.
Spreading the word
Whetting your APPetite
Some of the best Black-owned restaurants are not always located in high-traffic areas and don’t have the marketing tools to drum up business. We’re collaborating with some pretty awesome apps to give Black-owned restaurants the visibility they need to get more customers in the door.
We’ve teamed up with EatOkra, your local guide to Black-owned restaurants, to help grow their database. Use this app to search for neighborhood staples or the hottest new restaurant on the block.
We've partnered with Black & Mobile to improve their app experience and scale nationally. Get your eats delivered. Starting now.
More ways to Grow
Setting Black restaurateurs up for success
On top of the challenges that come with starting a new restaurant, Black restaurateurs also face unconscious bias. This makes online visibility especially critical to their success. By providing Black restaurant owners digital marketing and delivery support, we’re guiding their growth in and out of the restaurant.
Black Restaurants Deliver is an 8-week consultation to level up your digital and delivery presence.
Mentorship and Training
All paths weren’t created equal
According to the Federal Reserve, Black-owned businesses have the hardest time getting loans. That’s why Dig In is creating more paths for them to not only exist but to thrive, with mentorship, training and business support.
The Black Restaurant Accelerator
In partnership with the National Urban League, the PepsiCo Foundation created the Black Restaurant Accelerator. Over the next five years, $10 million from the Foundation will go to the development and growth of 500 Black-owned restaurants.