what is dig in?
Black restaurateurs don't just need a seat at the table. They need access and opportunity.
PepsiCo committed $50 million over five years to help set Black restaurateurs up for success. That’s why we created Pepsi Dig In to support Black-owned restaurants and the people behind them.
We’ll advise on how to access capital, how to set up a successful delivery operation, how to use marketing tools to make their presence known, and more.
Here’s how you can dig in
We hope to drive at least $100 million in sales for Black-owned restaurants over the next five years. We’ve partnered with MyBlackReceipt to help us track our progress.
Spreading the word
Whetting your APPetite
Some of the best Black-owned restaurants are not always located in high-traffic areas and don’t have the marketing tools to drum up business. We’re collaborating with some pretty awesome apps to give Black-owned restaurants the visibility they need to get more customers in the door.
More ways to Grow
Setting Black restaurateurs up for success
On top of the challenges that come with starting a new restaurant, Black restaurateurs also face unconscious bias. This makes online visibility especially critical to their success. By providing Black restaurant owners digital marketing and delivery support, we’re guiding their growth in and out of the restaurant.
Mentorship and Training
All paths weren’t created equal
According to the Federal Reserve, Black-owned businesses have the hardest time getting loans. That’s why Dig In is creating more paths for them to not only exist but to thrive, with mentorship, training and business support.