Pepsi Dig In Day is our national holiday to encourage all foodies, including your future customers, to Dine Black. We use our resources and community to drive traffic to your doorsteps. It’s not a moment - it’s a movement.
This year for Pepsi Dig In Day, we’re shining a light on the spectrum of Black cuisine across the nation Use these tools to get foodies in your door. When they take a picture of a meal purchased from your restaurant, and use the hashtag #DigInShowLove, they have a chance to win $2,500 in cash! Rules apply*.
Pepsi Dig in Day is an opportunity to celebrate your best dishes with your community. Restaurants that have participated in this national food holiday have witnessed increased foot traffic and online engagement with their fans. Participating restaurants have later partnered with PepsiCo to add our beverage products to their dining experience for maximum enjoyment.
1000+
Restaurants Impacted
5B
Foodies Reached
35
Corporate Partners
Want to celebrate with your community? We’ve designed some tools to help drive traffic to your doorsteps on this special holiday.
Download ToolsAfter having the chance to learn about PepsiCo's intentional efforts to advance Black-owned businesses, we did not hesitate to be a part of Pepsi Dig in Day. On Pepsi Dig In Day, we filled our restaurants and sparked increased engagement through digital media.
Farmers Branch, TX
I was honored that Pepsi wanted my restaurant to be part of Pepsi Dig In Day. From the time we opened the doors to the time we closed, customers were pouring in.
Center Line, MI
