How To Participate

If you are a Black Restaurateur, we invite you to sign-up below! We’ll send you a dedicated toolkit plus provide marketing and social media resources to help promote your business on Dig In Day. You can participate, even if you don’t pour PepsiCo products!

Send Me Toolkit

A photo of a restaurateur in a restaurant

Let's Get Digital Together

Black restaurants deliver
As more customers move from in-person to online shopping, restaurants need to make strategic upgrades to their technology and business model. Black Restaurants Deliver is designed to support restaurants in building online ordering capabilities and search presence.

Strengthen your online presence through search engine optimization, online review response strategy, and marketing tactics

Optimize online ordering tactics by choosing the right ordering provider, designing your online menu, and utilize menu photographs and descriptions

Build the infrastructure to get your Kitchen Operations and Delivery Logistics moving fast

Here's What We Have To Offer:

Black Restaurants Deliver 8-Week Digital Consultation

A personalized, expert consulting process designed to provide immediate and lasting improvements to restaurants’ food delivery business. Selected businesses work with a team of advisors over an eight-week period to level-up delivery logistics, technology, marketing, and SEO. Black Restaurants Deliver will reach 40+ communities over the next 5 years, working with 5-15 restaurants per community.

Black Restaurants Deliver 101 Playbook

The 101 Playbook provides actionable steps on how to build native delivery and optimize your online presence, increasing traffic and delivery sales.

To coach you through the playbook, 1:1 virtual consultations and an email with industry experts are available to participating restaurants.

sign up for
BLACK restaurants

Apply here to express interest in the 8-Week Digital Consultation, the Delivery 101 Playbook, and/or the 1:1 virtual consultation.



In today’s world, change is inevitable. Thankfully, with change comes new opportunity. Some businesses might try to resist, but others will refresh their approach and double down on quality and service to thrive for years to come.

Pepsi is here to amplify your passion and empower your hustle. Our partnership goes beyond great products–our teams of industry experts are ready to pour their full support into your business.

We’re ready when you are. Let’s do this.