images of food served
images of food served

Let’s Dig In & Support Racial Equality

Pepsi created Dig In to change the restaurant industry.

Along with the normal challenges that come with starting a business, Black restaurant owners face obstacles that make it difficult for them to not only set up a business, but to thrive. With Dig In, we’ve made it our mission to give Black-owned restaurants the resources they need to get up and running—and thrive. From providing guidance around overcoming foundational challenges, to developing their growth and raising their visibility, we’re all in.

But we can’t do it alone. That’s why we’re inviting everyone (that’s you) to join us. Come eat delicious food and tell everyone you know. And if you’re an aspiring Black restaurant owner, we've got you covered.

So, how about we get started? And Dig In.

Better Together

Our Collaborators

Check out these game-changing industry partners that are helping us uplift Black-owned restaurants.

national urban league logo
MFHA Multicultural Foodservice & Hospitality Alliance logo sticker image
Fourth Movement Logo
My Black receipt logo
Eat Okra company logo image
black and mobile company image
black restaurant week logo
Fig 8 logo image
Hudson creative logo image
ten 35 logo image
golin logo image

Our Advisory Council

Meet the industry visionaries we’ve enlisted to give us guidance. They’re our sounding boards and advisors when it comes to creating solutions for the challenges facing the Black foodservice community.

Image of Daniel Thomas


Celebrity chef, author, CEO & President of DWT Culinary Associates LLC

Image of Kezia Williams

M. Williams

CEO OF THE black upstart Founder of #MyBlackReceipts

Image of Dr. Lezli Levene Harvell

Lezli Levene

Curator, The Iconoclast Dinner Experience (IDE)

Image of Marcus Davis


Restaurant & entrepreneur The breakfast klub, reggae hut, kulture + Alley kat bar & lounge

Image of Osayi Endolyn


Award-winning writer and author The rise: black cooks and the soul of american food: A cookbook