The National Urban League is a
historic civil rights and urban advocacy
organization. With 90 affiliates serving 300
communities, it provides direct services
dedicated to the economic empowerment and to
raising the standard of living in historically
underserved communities. A proud partner for
nearly 40 years, PepsiCo’s investments in the
National Urban League have focused on nutrition
and health, education and job skills training,
business growth and job creation, and advancing
equity.
Multicultural Foodservice & Hospitality
Alliance
is an educational nonprofit dedicated to
bringing the economic benefits of diversity and
inclusion to the food and hospitality industry.
We’ve teamed up with MFHA to create the Pathways
to Black Franchise Ownership, a program that
will vet, train, facilitate funding, and provide
ongoing training and mentorship, so Black
entrepreneurs can own and operate successful
restaurants.
4thMVMT is an organization that
empowers aspiring Black entrepreneurs in
underserved communities. We’ve partnered with
4thMVMT to create the Pathways to Franchise
Ownership, a program that will vet, train,
facilitate funding, and provide ongoing training
and mentorship, so Black entrepreneurs can own
and operate successful restaurants.
Founded by Kezia M. Williams,
MyBlackReceipt was launched in
June 2020 as the first “Buy Black” movement to
quantify collective purchases from Black-owned
businesses and to hold the public accountable in
this shared mission. We’ve partnered with
MyBlackReceipt to power Dig In’s commitment to
generate $100 million in sales to Black-owned
restaurants over the next five years.
Founded by Anthony and Janique Edwards in 2016,
EatOkra is a Black-owned
business directory app that’s centered on Black
food and beverage. It has connected over 300,000
users to more than 6,700 Black-owned
restaurants, bakeries, cafes, food trucks, bars
and wineries across the country. We’ve partnered
with EatOkra to help even more users discover
and connect with their favorite Black-owned
restaurants.
Launched in 2019,
Black and Mobile is the first
Black-owned food delivery service that partners
exclusively with Black-owned restaurants. During
our five-year partnership, we’ll provide Black
and Mobile a tech consultant to elevate their
app experience and help them scale into more
markets.
Black Restaurant Week LLC is an
annual, multi-city culinary movement celebrating
the flavors of African, African American, and
Caribbean cuisine nationwide. Black Restaurant
Week partners with Black-owned restaurants,
chefs, caterers, and food trucks to host a
selection of culinary experiences aimed to
expand awareness and increase support for Black
culinary professionals. The organization was
founded in 2016 by entrepreneurs Warren Luckett,
Falayn Ferrell and Derek Robinson. Pepsi Dig In
will be a National Partner sponsor of the 2021
Black Restaurant Week with the overall goal of
driving sales to Black-owned restaurants.
Figure 8 Logistics is a New
York agency focused on building sustainable food
delivery systems that improve the guest
experience and the restaurant's bottom line.
We've partnered with Figure 8 to help
Black-owned restaurants build and expand their
native delivery channels through Dig In's Black
Restaurants Deliver program and the Delivery 101
Playbook.
Hudson Creative is a digital
marketing agency dedicated to helping
restaurants attract more guests who are
searching online. We’ve partnered with Hudson
Creative to help Black-owned restaurants
optimize their online presence through Dig In’s
Black Restaurants Deliver program.
Ten35 is a collection of
creative thinkers who use their cultural
curiosity to engage audiences and drive impact
for brands. Through in-depth research,
empathetic brand strategies, and cutting edge
creativity they decode the current drivers of
culture to create relevant, integrated
campaigns. They tap into a brand's power to
amplify – and be influenced by – cultural
tendencies at a broad and personal level in
order to build meaningful connections with its
audience. And that's exactly what they did
through Pepsi Dig In. Pepsi Dig In is a
comprehensive, socially-driven program designed
to support Black-owned restaurants during a time
when they need it most. Ten35 unlocks the
transformative power that exists between brands
and culture.
Golin is a progressive public
relations agency that aligns earned-first,
data-driven creative with the customer journey,
to deliver maximum impact for brands and reach a
profoundly diverse global market. We’re
partnering with Golin to generate media and
consumer awareness for Dig In programs, digital
partners, and rally the public to support
Black-owned restaurants.
