Let’s Dig In & Support Racial
Equality

Pepsi created Dig In to change the restaurant industry.

Along with the normal challenges that come with starting a business, Black restaurant owners face obstacles that make it difficult for them to not only set up a business, but to thrive. With Dig In, we’ve made it our mission to give Black-owned restaurants the resources they need to get up and running—and thrive. From providing guidance around overcoming foundational challenges, to developing their growth and raising their visibility, we’re all in.

But we can’t do it alone. That’s why we’re inviting everyone (that’s you) to join us. Come eat delicious food and tell everyone you know. And if you’re an aspiring Black restaurant owner, we've got you covered.

So, how about we get started? And Dig In.